Qualified Buyer Matchmaking
Connect with Qualified Buyers Before the Show Opens
WPE & WHPE 2026 uses buyer databases, procurement demand collection, product showcases, and one-on-one matching to help exhibitors reach professional buyers in advance. The 2025 expo attracted 26,636 professional visitors — a 6.2% increase — debuting a "Precision Matchmaking Zone" and "Personalized Procurement Matching System."
The value of a professional expo isn't about maximizing foot traffic — it's about connecting the right people with the right suppliers at the right time. Pre-show matching, on-site meetings, and post-show follow-up together drive effective conversions.
Professional visitors come from health products, pharmaceuticals, food & beverage, functional foods, cosmetics, OEM/ODM, cross-border e-commerce, traders, agents, R&D institutions, testing & certification, distributors, and investment firms. Top 8 buyer industries: functional foods/nutrition, OEM/ODM factories, pharmaceutical & medical foods, cosmetics, cross-border e-commerce, food & beverage, health chain channels, and research institutions.
Buyers focus on new ingredients, formulations, suppliers, technologies, processes, packaging, OEM resources, and market opportunities. Innovative materials like precision nutrition, polysaccharide/peptide ingredients, and bioactive compounds are expanding cross-sector applications.
Exhibitors can submit product info, target client types, key market directions, and desired procurement matches. The system recommends matches based on demand tags. Through pre-registered buyer profiles, targeted demand distribution, and on-site recommendations, precision matching is achieved.
Product information enters the mini-program, official website recommendations, exhibitor highlights, and procurement matching system — letting buyers learn about exhibits in advance.
The expo continues to strengthen overseas buyer invitations and international promotion, focusing on natural health ingredients, nutrition products, pharmaceutical health, food & beverage, and cross-border trade procurement. Through targeted invitations and media promotion, connecting high-quality buyers from multiple international markets.
Through procurement leads, meeting records, buyer feedback, and follow-up communication, help businesses extend a single exhibition into long-term client development. 93% of visitors express interest in the next edition.
Product information enters the mini-program, official website recommendations, exhibitor highlights, and procurement matching system — letting buyers learn about exhibits in advance.
Covering food, health products, pharmaceuticals, cosmetics, cross-border e-commerce and other core procurement groups — ensuring every showcase reaches the right people.
August 24-26, 2026 at Xi'an International Convention & Exhibition Center. Open for booth applications, buyer registration, forum partnerships, and business matchmaking for natural health ingredients, nutrition products, plant extracts, functional foods, and advanced manufacturing enterprises.
