Global Buyers, VIP Program & ASEAN Opportunities
Global Buyers & International Market Expansion
WPE & WHPE 2026 integrates its upgraded VIP Invited Buyer Program and Overseas Buyer Resources into a single global gateway, connecting businesses with domestic and international procurement needs. As natural health globalization accelerates, WPE & WHPE has grown into a critical bridge connecting global ingredient brands, research institutions, OEM systems, and international buyers.
It's not just about overseas visitor numbers — we precisely match you with international buyers who have purchasing authority, budgets, and long-term cooperation intent, ensuring every exhibition generates real business value.
Comprehensively upgraded across expo name, venue space, exhibitor profile, buyer invitations, forum system, awards, and international layout. Fully utilizing Xi'an International Convention Center Halls 1 & 2, expanded to 40,000 sqm, welcoming 700+ global exhibitors.
Open to domestic and international buyers, brands, distributors, R&D institutions, manufacturers, and investment partners — enhancing visit efficiency and meeting quality. Through multi-dimensional visitor recruitment and targeted overseas invitation mechanisms, connecting high-quality buyers from multiple international markets.
Overseas buyers focus on supply stability, quality systems, regulatory compliance, price competitiveness, differentiated ingredients, innovative formulations, OEM capability, delivery reliability, and long-term cooperation. "Research-driven, efficacy-oriented, international formulation demands" have become core themes throughout the expo.
Suitable for plant extract companies, natural functional ingredient companies, nutrition & health product companies, OEM/ODM factories, equipment & technology companies, foreign trade service companies, and supply chain enterprises.
The Southeast Asian market maintains growth in nutrition & health, plant materials, traditional herbs, functional foods, and pharmaceutical health — highly attractive for Chinese natural health companies. WPE & WHPE 2026 Vietnam (July 30 - August 1, 2026) as the SEA debut helps enterprises expand into Vietnam and ASEAN markets.
Internationalization isn't just inviting overseas visitors — it's helping companies prepare product presentations, English materials, cooperation models, procurement matching, and follow-up suitable for overseas markets. Ingredient compliance, dosage form innovation, and formulation optimization for global markets have become key R&D directions.
Suitable for plant extract companies, natural functional ingredient companies, nutrition & health product companies, OEM/ODM factories, equipment & technology companies, foreign trade service companies, and supply chain enterprises.
We don't just invite "overseas visitors" — we invite decision-makers with purchasing budgets: international brand procurement directors, large distributor heads, and multinational R&D technical leaders. Lock in requirements before the show, arrange one-on-one meetings during, and follow up after — your time is spent only on the right people.
August 24-26, 2026 at Xi'an International Convention & Exhibition Center. Open for booth applications, buyer registration, forum partnerships, and business matchmaking for natural health ingredients, nutrition products, plant extracts, functional foods, and advanced manufacturing enterprises.Vietnam Debut: July 30 - August 1, 2026, Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam.
