Flagship Natural Health Ingredients World Expo
Why Exhibit at the Flagship Natural Health Ingredients World Expo
In 2026, WPE & WHPE returns to Xi'an, China with renewed energy, gathering the core forces of global natural extracts, health ingredients, and functional food industries. As Asia's leading and globally recognized flagship expo, positioned as "International, High-Caliber, Full-Chain," building a world-class platform integrating showcase, exchange, collaboration, and trend forecasting.
The value of exhibiting in natural health isn't just about visitor numbers — it's about buyer professional density, exhibitor category concentration, and on-site meeting effectiveness. WPE & WHPE 2026's core mission is to efficiently connect those who truly need natural health ingredients, nutrition products, and advanced manufacturing technology in one setting. Looking back at 2025: 86.8% of exhibitors met or partially met their exhibition goals, 94.6% rated buyer professionalism as high, and 57.9% reported deal values and intended transactions.
Concentrating natural health ingredients, plant extracts, functional nutrition, health foods, functional foods, OEM/ODM, and PE-TECH Advanced Manufacturing. Full-chain integration from natural extracts and food-medicine homologous ingredients to functional foods, cosmetic ingredients, and bioactive compounds.
Companies can enter the official website, mini-program, procurement matching, and exhibitor recommendation systems in advance — letting buyers see your products before the expo begins. Through pre-registered buyer profiles and targeted procurement demand distribution, exhibitors reach professional buyers before the show.
Exhibiting isn't just a three-day showcase — it's an annual market campaign: brand communication, channel expansion, new product launches, buyer meetings, and post-show follow-up form a complete cycle. WPE & WHPE has grown into a critical bridge connecting global ingredient brands, research institutions, OEM systems, and international buyers.
A booth isn't just 9 sqm — it's a complete customer acquisition system from pre-show exposure, product showcase, buyer matching, and on-site meetings to post-show follow-up.
A quality expo's value isn't the lowest price, but lower total customer acquisition cost and higher effective buyer density. Exhibitors aren't buying space — they're gaining entry to an efficient collaboration platform with 30,000+ visitors, 700+ exhibitors, covering 30+ countries and regions.
WPE & WHPE 2026 will create the annual home base for natural health ingredients with a more complete industry chain structure, stronger buyer invitation system, and more international event configuration. The 2026 expo upgrades aggressively with global positioning, building a full-chain ecosystem platform from ingredients and technology to end-use applications.
A booth isn't just 9 sqm — it's a complete customer acquisition system from pre-show exposure, product showcase, buyer matching, and on-site meetings to post-show follow-up. A quality expo's value isn't the lowest price, but lower total customer acquisition cost and higher effective buyer density.
Gathering Global Natural Health Industry Resources
August 24-26, 2026 at Xi'an International Convention & Exhibition Center. Open for booth applications, buyer registration, forum partnerships, and business matchmaking for natural health ingredients, nutrition products, plant extracts, functional foods, and advanced manufacturing enterprises.Co-located with PE-TECH expo featuring natural extraction technology, biotechnology, and packaging technology.
